A first-of-its-kind concept that redefines how you shop online, Firezapp is the closest e-shopping has got till date to recreating the sensory appeal and clarity of expectations offered by a physical retail store. This is done, in part, by doing away with old-style product images that can often prove deceptive and do not always reveal the full picture; instead, customers on Firezapp find themselves greeted with short, self-illustrative video content – accompanied with clear and crisp text – that show off what the product looks like in the real world.

This way, we take the element of surprise out of the digital shopping equation – something known to hold back people from purchasing online – allowing customers to make faster, safer and more informed buying decisions by viewing actual products in 360° clarity.

Put simply, Firezapp combines the intimacy and assuredness of brick-and-mortar retail with the convenience and ease of digital shopping, bringing you the best of both worlds to transform shopping into an experience unlike any other.

Great products, bargain prices, no surprises!